Erin Bracken

Erin has helped manage a range of challenging consumer and reputation  management campaigns for some of America’s most prominent brand names  and corporations, including Saab, Mission Foods, 3M, Ace Hardware, Jim  Beam and others. She has honed her expertise in media relations over her  career, building strong relationships with both consumer and mainstream  media outlets. She also has represented senior-level executives in  their efforts to promote their individual brands while simultaneously  advancing business goals. 

Erin’s experience includes positioning a  prominent think tank president as a thought leader with recurring cable  television appearances, including multiple "guest hosting" roles on  CNBC's Squawk Box and guest spots on Fox News, Fox Business and MSNBC  programs. She also managed executive media and speaking venue placements  for one of the largest transmission and distribution utilities in the  U.S. Throughout her career she secured coveted placements in outlets  such as Axios, NPR, CNN, CNBC, MSNBC, Fox Business News, Woman’s Day,  GQ: Gentleman’s Quarterly, The Washington Post, and Associated Press,  among others. She also has a specialty in developing grassroots media  strategies that generate local print, broadcast and online coverage.

Erin began her career at Edelman, where her responsibilities included being  embedded at GE’s headquarters to supervise the creation of the company’s  sustainability report and anniversary event for its groundbreaking  ecomagination initiative. She then moved on to DBC PR+New Media, a  boutique consumer public relations firm before joining Hillenby, where she currently serves as Vice President.

Contact Erin at erin@hawkinson-group.com.